ROAAAR

Roaaar 

The Street Tiger

 

Drawing the shield of a scooter was a spontaneous and enjoyable experience. Firstly, I wanted a simple graphic printed on Abet laminates to transform not just the front panel, but the entire ME electric scooter, into a travel companion for exploring a wild territory—the city—altering its perception and creating something more than just a vehicle. I wanted to bring to life an icon, a symbol of power and freedom that would bring the wild spirit of the jungle to the streets of Milan.

That's why the choice to depict a tiger is not random. The tiger represents strength and determination, the boldness and cunning needed to navigate crowded streets with safety and style. Roaaar is the roar of the tiger, and in the case of a scooter, it's that sometimes pleasant and sometimes less so sound that an electric scooter lacks.