New Atomic Age 

for Scapin

2021

"ABOUT TO LAND ..."

Taking inspiration respectively from a New Atomic Age and from Nazca booby world, they have joined forces with SCAPIN COLLEZIONI who, with their flair for sophistication and the highest levels of craftsmanship has created a truly outstanding universe of unique and sophisticated pieces. This collaboration celebrates excellence in Italian design and craftsmanship with a harmonious amalgamation of the designers points of view.

BRACE YOURSELF: an invasion of pure creativity has landed...

Company: Scapin

Projects: Elena Salmistraro (New Atomic Age) and Matteo Cibic (Nazca Booby).

Art Direction Studio MILO

New Atomic Age

The future seen from the past, but reinterpreted in a contemporary way, a sort of time travel, a collection back to the future.

In the twenty years between 40 and 60 the world was the victim of the Cold War and terrorized by a nuclear catastrophe, but at the same time found the strength, energy and courage to imagine a better future, a space age, an atomic age. Architecture and design could not but represent this dream, this desire, and they do so by daring shapes and introducing graphic symbols and elements related to the greatest fear, the atom precisely.

Changing destiny, overturning emotions, subverting the state of things, this is what design can do, and it can do it especially through shapes and signs.

In an anomalous period, where time is suspended between fear of the unknown, the Atomic Age of design is a reference, a cue and an example. The collection designed by Elena Salmistraro for Scapin comes from the same desire: simple objects, with primordial forms, forms with a center, a nucleus, an origin, which are loaded with symbols, messages, material cuts with a manifest "atomic" appeal.

Not an excess of colors, image and appearance, but the natural essence of black and white, a declared desire for concreteness and essentiality, also evident in the use of simple geometries that, however, acquire complexity in their composition, taking on a request, a message. Circles, lines, nuclei, orbits, add up ,

overlap and mix to give life to new codes, to a new vision, which has the strength to express a new need, a new necessity, energy, strength and life.

A journey through time where Primitivism and Futurism come together to create the "New Atomic Age", symbol of a new beginning.

New Atomic Age Collection Projects:

Table, Coffee Table, Hangers, Stool, Bench, Vase.

PH Thomas Pagani.