Graphic work for installation and sculpture for Apple
"What will you do tomorrow, Milan?"
One of the most iconic and emblematic symbols of the city is the coat of arms of the House of Visconti, the Biscione, a large snake.
I had fun imagining that the question “what will you do tomorrow, Milan?” Were not made to me, but directly to the Biscione, who would have been called to depict the city on this occasion. The multitude of concepts that I tried to develop gave me the chance to create an answer that is full of meanings and creative cues, which cheered me up. It imagined a snake that never stops growing, evolving and doing so it humanizes, it enhances its artistic side, it is full of colors and always fashionable, it is not hostile, but quite the opposite, it shows its best side, friendly and protective.
I tried to imagine “El bisson” (in Milanese dialect) as I would like my best friend to be, creating a parallel with the city, which I hope will become a unique place, enchanting and captivating holds dear in their heart.
And this is how the symbol of Milan evolves and transforms into a dragon.
Animation and rendering: Elena Salmistraro
Media: Ipad Pro + Procreate, MacBook Pro
Statue: designed by Elena Salmistraro
Size: h 50 cm x 25 cm x 35 cm.
Usually when I design everything starts from a pencil and any sheet of paper. It often involves napkins, receipts or whatever I find in the moment. I need to catch the idea on paper, to seize the moment. Later, with more time and quieter, I developed the concept and the shapes: it was a pleasure to work on an iPad with its Apple Pencil and use the Procreate app, it was a lot of fun. After the initial exploration, I discovered a tool that I was able to do without, it was fantastic to discover its secret and especially the level of detail and precision. Naturally, I only focused on the two-dimensional aspect,
21 creative minds from Milan, for one question, What will you do tomorrow Milan?
Cupertino store in downtown Milan, not a mere store, but a statement to flat out.
The answers are to the photograph of the creative energy of the city; Designers, photographers, video makers and musicians have given life to a special melting pot which enhances and promotes the brilliant exuberance of the city.
Elena Salmistraro, Charlie Charles, Olimpia Zagnoli, Arthur Arbesser, Corrado Grilli / Mecna, Bea De Giacomo, Giorgio di Salvo, Camilla Ferrari, Ruggiero Colonna Romano, Elena Xausa, Sofia Gallotti, Martina Pastori, Karol Sudolski, Stefano Colferai, Caterina Viganò, Giuliano Buttafuoco, Gio Pastori, Cristian Acquaro, Valerio Sommella, Piotr Niepsuj, Bianca Bagnarelli.