"Serious Game": A New Perspective on Design

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Serious Game is an installation that merges art and design into a playful yet profound experience. It challenges rigid conventions, inviting us to embrace the creative process with joy, curiosity, and openness.

Inspired by the principles of play, Serious Game reimagines the act of making as a shared journey—one where designers and users learn, experiment, and grow together. The project celebrates the power of play not as mere entertainment, but as a tool for learning, transformation, and connection. Through bold forms and an engaging setup, it offers a new cultural and formal vision of design—one that values emotion, interaction, and shared exploration.

This is a “serious” kind of play: one that encourages innovation, respects the rules of the world and others, and lowers the barriers between creator and audience. In this dynamic space, creativity thrives like a child discovering something new—freely, fearlessly, and with purpose.

Serious Game is more than an installation. It is a platform for rethinking design as a joyful, inclusive act—where fun and depth coexist, and where imagination becomes a driving force for cultural growth.